Why This College SOP: What AdComs Actually Want (Not What You Think)
The “Why This College” section is where 12% of applications die. Not because candidates lack research, but because they research the wrong things. This guide reveals what AdComs actually evaluate, why generic praise backfires, and how to write school-specific content that proves genuine fit. Includes templates for CA, CMA, CS professionals and clear WAT vs SOP differences.