Market Entry Case Study: Complete Guide for Case Study GD & Interviews
Case study GD combines analytical rigour with group dynamics—and market entry is the most common topic. This guide teaches you how to analyse market entry cases in under 3 minutes, contribute effectively in case study group discussion, and adapt your approach for IIM-A, IIM-B, and IIM-C’s different evaluation styles. Includes 5 real examples with sample GD contributions.