IIM SOP

SOP Samples MBA: The Right Way to Use Them

by

Most students use SOP samples wrong—they copy phrases and structures instead of understanding WHY certain essays work. This guide shows you the right way to analyze MBA SOP samples, includes real accepted and rejected examples with annotations, covers the crucial LOR vs SOP distinction, and provides specific guidance for engineers writing their first SOP.

Why This College SOP: What AdComs Actually Want (Not What You Think)

by

The “Why This College” section is where 12% of applications die. Not because candidates lack research, but because they research the wrong things. This guide reveals what AdComs actually evaluate, why generic praise backfires, and how to write school-specific content that proves genuine fit. Includes templates for CA, CMA, CS professionals and clear WAT vs SOP differences.