FIT Framework

The “Why this college?” question appears in 90% of MBA interviews—yet most candidates give generic answers about “brand value” and “placements” that panelists have heard 50 times that day. This guide teaches you the FIT Framework and 5-Point Research methodology that transforms forgettable answers into memorable ones. Includes ready-to-customize templates for IIM-A, IIM-B, IIM-C, new IIMs, ISB, and XLRI.