πŸ† SOP Hall of Fame & Shame

SOP for IT Engineer Applying to IIM: 7 Mistakes That Bore Admissions

SOP for IT engineer applying to IIM done right. See rejected vs accepted SOPs with expert analysis. Stand out from 70% of applicants with identical profiles.

SOP for IT engineer applying to IIM faces a unique challenge: you’re competing against 70% of the applicant pool who look exactly like you. Same B.Tech degree, same IT services company, same “built scalable systems” narrative. In a sea of software engineers, your SOP either makes you unforgettable or invisible.

Here’s the uncomfortable truth: technical excellence alone won’t get you admitted. Admissions committees at IIMs have read thousands of SOPs from Infosys, TCS, Wipro, and Cognizant engineers. They’ve seen every variation of “I want to move from coding to management.” Your challenge isn’t proving you’re smartβ€”your CAT score does that. Your challenge is proving you’re different.

In this guide, you’ll see two SOPs from candidates with identical profilesβ€”both software engineers at top IT companies with 3 years of experience and 98+ percentile CAT scores. One was rejected despite impressive technical credentials. The other secured admission to IIM Bangalore. Same background. Opposite outcomes. The difference? How they translated tech work into business impact and showed genuine self-differentiation.

Profile Snapshot

πŸ“Š
Candidate Profile
Academic Background B.Tech Computer Science from NIT Warangal
Academic Performance 8.4 CGPA (Strong)
Work Experience 3 years β€” Senior Software Engineer at Infosys
CAT Score 98.6 Percentile
Key Challenge Standing out among 70% engineer applicant pool
Target School IIM Bangalore
SOP Goal Differentiate from identical IT profiles through business impact
Word Limit 350 words
98.6
CAT Percentile
3
Years Experience
$2.4M
Revenue Impact
40%
Efficiency Gain
🚩 Spot the Red Flag

Click on the word or phrase that would immediately hurt this candidate’s chances:

“I want to transition from a technical role to a management position and leverage my analytical skills.

The Two SOPs: Hall of Shame vs Hall of Fame

Below are both SOPs in full. Read them completely first, then we’ll break down exactly what went wrong and what went right.

REJECTED Hall of Shame β€” The SOP That Failed

I am Rahul Sharma, a software engineer at Infosys with 3 years of experience. I completed my B.Tech in Computer Science from NIT Warangal with a CGPA of 8.4.

At Infosys, I have worked on various projects involving Java, microservices, and cloud technologies. I have developed scalable applications and worked with cross-functional teams. My technical skills have helped me deliver quality solutions to clients.

However, I have realized that I want to transition from a purely technical role to a management position. I want to understand the business side of technology and learn how to make strategic decisions. My analytical mindset and problem-solving skills will help me succeed in management.

IIM Bangalore is my dream school because of its excellent faculty, strong alumni network, and focus on technology and innovation. The diverse peer group will expose me to different perspectives. I believe the case study methodology will help me develop business acumen.

After my MBA, I want to work in product management or consulting. My long-term goal is to become a business leader who can bridge the gap between technology and business. I am confident that my technical background combined with an MBA from IIM Bangalore will help me achieve this goal.

ACCEPTED Hall of Fame β€” The SOP That Succeeded

When our client’s payment gateway crashed during Diwali weekβ€”their highest-revenue periodβ€”I wasn’t thinking about code. I was calculating: 12,000 transactions per hour, β‚Ή4,500 average order value, every minute of downtime costing β‚Ή9 lakhs. The fix I designed in 6 hours didn’t just restore service; it increased throughput by 40%, enabling $2.4 million in additional annual revenue.

That crisis revealed something: I instinctively translate technical problems into business outcomes. But I’ve hit a ceiling. I can optimize systems I’m handed, but I can’t influence which systems get built. When my team spent 4 months building a feature that users ignored, I had no seat at the table where that decision was made.

This gapβ€”between technical execution and strategic directionβ€”is what I need to close. I’ve led 8-person delivery teams, but I’ve never built a product roadmap. I’ve presented to clients, but I’ve never negotiated a contract. I’ve improved efficiency metrics, but I’ve never defined which metrics matter.

IIM Bangalore’s tech-business intersection is precisely what I need. The Digital Business Management concentration and Professor Rahul De’s work on IT-enabled business transformation directly address my gaps. NSRCEL’s startup ecosystem will expose me to product thinking I’ve only observed from the engineering side.

Post-MBA, I’ll join a B2B SaaS company as a product managerβ€”companies like Freshworks or Zoho where my technical depth is an asset. Within 10 years, I aim to lead product strategy at a scale-up, making the decisions I’ve only executed until now.

πŸ’‘Notice the Difference?

The rejected SOP talks about “Java, microservices, and cloud technologies.” The accepted SOP talks about β‚Ή9 lakhs per minute of downtime, $2.4M revenue impact, and 40% throughput improvement. Same work, completely different framing. One sounds like a resume; the other sounds like a business case.

Line-by-Line Analysis: What Went Wrong vs What Worked

Now let’s dissect both SOPs paragraph by paragraph. Understanding these patterns will help you craft your own SOP for IT engineer applying to IIM strategically.

❌ Hall of Shame β€” Annotated

I am Rahul Sharma, a software engineer at InfosysINVISIBLE OPENING: This describes 50,000 other applicants. Name + company + role = zero differentiation. The committee already has this information.

I have worked on various projects involving Java, microservices, and cloud technologiesTECH STACK LISTING: Technology names don’t impress MBA admissions. They want to know WHAT you achieved, not WHICH tools you used.

I have developed scalable applications and worked with cross-functional teamsGENERIC CLAIMS: Every IT engineer says this. “Scalable applications” and “cross-functional teams” are meaningless without specifics.

I want to transition from a purely technical role to a management positionTHE MOST OVERUSED SENTENCE: Admissions committees have read this exact sentence 10,000 times. It signals “I’m like everyone else.”

My analytical mindset and problem-solving skillsCLAIMING WITHOUT SHOWING: Everyone claims these skills. Where’s the evidence? A specific story would prove this far better.

excellent faculty, strong alumni network, and focus on technologyGENERIC SCHOOL RESEARCH: Describes every top B-school. No specific faculty, courses, or programs mentioned.

product management or consultingVAGUE GOALS: No specific companies, no specific role, no timeline. Also, PM and consulting are completely different pathsβ€”shows lack of clarity.

βœ… Hall of Fame β€” Annotated

When our client’s payment gateway crashed during Diwali weekSTORY HOOK: Opens with drama and stakes. “Diwali week” = highest revenue. Immediately engaging, not another resume recitation.

12,000 transactions per hour, β‚Ή4,500 average order value, every minute costing β‚Ή9 lakhsBUSINESS THINKING: Translates technical crisis into business impact. This proves you think beyond codeβ€”exactly what they want to see.

increased throughput by 40%, enabling $2.4 million in additional annual revenueQUANTIFIED IMPACT: Not “fixed the bug” but revenue generated. This is the language of business, not IT resumes.

I can optimize systems I’m handed, but I can’t influence which systems get builtPRECISE GAP: This is NOT “transition to management.” It’s a specific limitation you’ve identified. Shows self-awareness and clarity.

I’ve led 8-person delivery teams, but I’ve never built a product roadmapCONTRAST STRUCTURE: What you CAN do vs what you CAN’T. Each contrast shows growth potential, not weakness.

Professor Rahul De’s work on IT-enabled business transformationDEEP RESEARCH: Names specific faculty with specific relevance. This shows genuine IIM-B interest, not copy-paste research.

Freshworks or Zoho where my technical depth is an assetSPECIFIC TARGETS: Real company names where tech background matters. Shows clear career vision, not generic “product or consulting.”

Side-by-Side Comparison

Element ❌ Hall of Shame βœ… Hall of Fame
Opening Line “Software engineer at Infosys with 3 years” Payment gateway crisis during Diwali week
Work Description “Java, microservices, cloud technologies” β‚Ή9L/minute downtime cost, 40% throughput gain
Achievement Framing “Developed scalable applications” “$2.4M in additional annual revenue”
MBA Motivation “Transition from technical to management” “Influence which systems get built, not just optimize”
Gap Articulation Noneβ€”vague desire for “business acumen” “Led teams but never built roadmap; presented but never negotiated”
School Research “Excellent faculty, alumni network” Prof. Rahul De, Digital Business concentration, NSRCEL
Career Goals “Product management or consulting” “Product manager at Freshworks/Zoho β†’ Product strategy lead”
Differentiation Sounds like 50,000 other IT applicants Unique story, business-first thinking, specific vision

Key Takeaways for SOP for IT Engineer Applying to IIM

βœ…
What Makes the Hall of Fame SOP Work
  • 1
    Story-Driven Opening
    The Diwali payment gateway crisis creates immediate engagement. It’s memorable, specific, and demonstrates stakesβ€”unlike “I am a software engineer at…”
  • 2
    Business Language, Not Tech Jargon
    “β‚Ή9 lakhs per minute” and “$2.4M revenue” speak to business outcomes. No mention of Java or microservicesβ€”the technology is invisible, the impact is front and center.
  • 3
    Specific Gap Articulation
    “I can optimize systems but can’t influence which get built” is precise. It’s NOT “transition to management”β€”it’s a specific limitation you’ve identified through reflection.
  • 4
    Contrast Structure for Capabilities
    “Led teams but never built roadmap; presented but never negotiated; improved metrics but never defined which matter.” Each contrast shows growth potential.
  • 5
    Tech-First Career Path
    “Freshworks or Zoho where technical depth is an asset” shows smart career thinking. Not abandoning techβ€”leveraging it in roles where it creates advantage.
❌
Critical Mistakes in the Hall of Shame SOP
  • 1
    Resume-Style Opening
    “I am Rahul Sharma, a software engineer at Infosys” provides zero differentiation. This information is already in your applicationβ€”don’t waste your opening on it.
  • 2
    Tech Stack Listing
    “Java, microservices, cloud technologies”β€”MBA admissions don’t care about your tech stack. They care about what you achieved and what business impact you created.
  • 3
    The Dreaded “Transition” Sentence
    “Transition from technical role to management” appears in 90% of IT engineer SOPs. It’s so overused that it signals “I haven’t thought deeply about why I want an MBA.”
  • 4
    Claiming Without Showing
    “Analytical mindset and problem-solving skills” is a claim. The Diwali crisis story SHOWS these skills without claiming them. Always show, never tell.
  • 5
    Vague, Split Career Goals
    “Product management or consulting” shows you haven’t decided. These are completely different pathsβ€”one is building products, the other is advising companies. Pick one.

Quick Reference: Do’s and Don’ts

βœ… DO
  • Open with a specific story that shows business thinking
  • Translate technical work into revenue/cost/efficiency impact
  • Use business language: revenue, margins, throughput, conversion
  • Articulate precise gaps using contrast structure (can do X, can’t do Y)
  • Name specific companies where tech background is an advantage
  • Reference faculty whose work connects to tech-business intersection
  • Show you’ve thought beyond just “moving to management”
❌ DON’T
  • Open with name + company + years of experience
  • List technologies: Java, Python, AWS, microservices
  • Say “transition from technical role to management”
  • Claim “analytical mindset” without proving it through story
  • Describe work as “developed scalable applications”
  • Split goals between unrelated paths (PM vs consulting)
  • Use generic school research: “excellent faculty, alumni network”

Flashcards: Master the Key Principles

Test yourself on the core strategies for writing an SOP for IT engineer applying to IIM. Click each card to reveal the answer.

Question
What should your SOP opening focus on as an IT engineer?
Click to reveal
Answer
A specific story showing business impactβ€”like a crisis that cost β‚Ή9L/minute. NOT your name, company, years of experience, or tech stack.
Question
Why should you never say “transition from technical to management”?
Click to reveal
Answer
It appears in 90% of IT engineer SOPs. It signals “I haven’t thought deeply about this.” Use specific gap articulation instead: “I can optimize systems but can’t influence which get built.”
Question
How do you translate technical work into business impact?
Click to reveal
Answer
Convert code metrics to money metrics. Not “reduced latency by 40%” but “enabled $2.4M additional revenue.” Calculate: users Γ— transactions Γ— value Γ— improvement.
Question
What’s the “contrast structure” for showing capability gaps?
Click to reveal
Answer
“I’ve done X, but never Y.” Example: “Led 8-person teams but never built a roadmap. Presented to clients but never negotiated contracts.” Each contrast shows growth potential.
Question
Why is “product management or consulting” a weak career goal?
Click to reveal
Answer
They’re completely different pathsβ€”one builds products, the other advises companies. Saying “or” shows you haven’t decided. Pick ONE and show a clear progression.
Question
How should IT engineers position their post-MBA career goals?
Click to reveal
Answer
Target roles where technical depth is an advantage: “Product manager at Freshworks/Zoho where my engineering background helps me work with dev teams.” Don’t abandon techβ€”leverage it.

School-Specific Strategies for IT Engineer Profiles

Different IIMs value different aspects of IT experience. Here’s how to tailor your SOP for IT engineer applying to IIM for each top school:

IIM Bangalore’s Approach: Located in India’s tech capital, IIM-B has the strongest tech-business focus among IIMs. They understand IT backgrounds deeplyβ€”which means generic IT narratives won’t impress them. They want to see business thinking, not just technical competence.

What IIM-B Values: Innovation, analytical rigor, and the ability to see technology as a business enabler. Their proximity to startups and tech giants means they value candidates who think like product builders, not just coders.

Your Strategy:

  • Lead with business impact, not technical achievements
  • Reference the Digital Business Management concentration
  • Name faculty: Prof. Rahul De (IT transformation), Prof. Srivardhini Jha (digital platforms)
  • Connect to NSRCEL if interested in tech entrepreneurship
  • Show product thinking, not just engineering execution

Reality Check: IIM-B sees more IT engineers than any other IIM. Your tech background is baseline, not differentiator. You MUST show business thinking to stand out.

IIM Ahmedabad’s Approach: IIM-A values leadership and initiative over technical depth. They’re less interested in your coding skills and more interested in how you’ve shown leadership, taken risks, or created impact beyond your job description.

What IIM-A Values: Leadership initiative, social consciousness, and the ability to drive change. They want engineers who’ve done more than their jobβ€”volunteered, led communities, started something.

Your Strategy:

  • Highlight leadership moments, not just technical achievements
  • Show initiative beyond your role (training programs, process improvements)
  • Connect technical work to broader impact (users helped, problems solved)
  • Reference CIIE if interested in entrepreneurship
  • Demonstrate social awarenessβ€”not just career ambition

Reality Check: IIM-A interviews probe “why” deeply. Be ready to explain your motivations beyond career progression.

IIM Calcutta’s Approach: IIM-C values analytical rigor and structured thinking. They may appreciate IT backgrounds for quantitative ability but want to see that you can apply that rigor to business problems, not just technical ones.

What IIM-C Values: Academic excellence, analytical depth, and clear thinking. They appreciate candidates who can articulate complex problems simply and show logical progression in their career.

Your Strategy:

  • Emphasize analytical achievements with clear metrics
  • Show structured problem-solving in business contexts
  • Reference their strong finance and analytics programs
  • Connect IT experience to data-driven decision making
  • Demonstrate clear career logicβ€”not just “want to do MBA”

Reality Check: IIM-C values academic performance more than some IIMs. Ensure your CGPA story is strong.

ISB’s Approach: ISB’s one-year format attracts experienced professionals who know exactly what they want. With average experience of 4-5 years, they expect more mature career thinking than 2-3 year experience IIM applicants.

What ISB Values: Clear career direction, leadership experience, and the ability to articulate specific learning gaps. They want candidates who will use the year intensively, not figure out what they want.

Your Strategy:

  • Show more mature achievements than entry-level IIM applications
  • Articulate very specific learning gaps the ISB year will fill
  • Reference specific electives and concentrations
  • Connect to ISB’s strong tech alumni network (Google, Amazon, Microsoft)
  • Show clear post-MBA path with 5-10 year progression

Reality Check: ISB expects higher impact achievements. “Senior Software Engineer” title alone won’t impressβ€”show what you achieved beyond the role.

⚠️The “70% Problem”

Approximately 70% of IIM applicants are engineers, and a significant portion are from IT services. This means your competition isn’t just other applicantsβ€”it’s the stereotype in the committee’s mind of “another Infosys engineer who wants to transition to management.” Your SOP must break that pattern in the first 30 words.

Quiz: Test Your SOP Strategy Knowledge

SOP Strategy Quiz Question 1 of 3
You’re a software engineer at Infosys. What should your SOP’s opening focus on?
A Your name, company, years of experience, and CGPA
B The technologies you’ve worked with: Java, microservices, AWS
C A specific story that shows business impact (e.g., a crisis that cost β‚Ή9L/minute)
D Your desire to transition from a technical role to management
How should you describe your technical achievements in the SOP?
A “Developed scalable microservices architecture using Java Spring Boot and deployed on AWS”
B “Increased system throughput by 40%, enabling $2.4 million in additional annual revenue”
C “Led cross-functional teams and delivered quality solutions to global clients”
D “Worked on various projects involving cutting-edge technologies and agile methodologies”
Which MBA motivation statement is strongest for an IT engineer?
A “I want to transition from a technical role to a management position and leverage my analytical skills.”
B “I can optimize systems I’m handed, but I can’t influence which systems get built. I’ve led delivery teams but never built a product roadmap.”
C “I want to understand the business side of technology and learn strategic decision-making.”
D “My goal is to bridge the gap between technology and business in a leadership role.”

Frequently Asked Questions: SOP for IT Engineer Applying to IIM

Noβ€”but being a generic IT engineer is. IT background is neither advantage nor disadvantage; it’s how you present it that matters. The challenge is that 70% of applicants share your profile, so you must differentiate.

The advantage of IT background: you have strong analytical skills, experience with complex systems, and often work in client-facing situations. IIMs value these capabilities.

The disadvantage: your profile looks like thousands of others. “Software engineer at Infosys” describes 50,000 people. Your SOP must break the patternβ€”through unique stories, business-first thinking, and specific vision that goes beyond “transition to management.”

Calculate the business value chain of your technical work. Every line of code you write eventually affects revenue, cost, or customer experience. Your job is to trace that connection.

Framework for translation:

  • Performance improvement: “Reduced latency by 40%” β†’ Calculate: users Γ— transactions Γ— time saved Γ— value per transaction
  • Cost reduction: “Automated manual process” β†’ Calculate: hours saved Γ— cost per hour Γ— annual frequency
  • Revenue enabling: “Built payment gateway” β†’ Calculate: transactions enabled Γ— average order value Γ— take rate
  • Risk prevention: “Fixed security vulnerability” β†’ Calculate: potential breach cost Γ— probability avoided

Example: “Reduced API latency by 40%” becomes “Enabled 2,000 additional transactions per hour at β‚Ή4,500 average order valueβ€”$2.4M additional annual revenue.”

Almost never in the SOPβ€”save that for your resume. MBA admissions committees don’t evaluate tech stacks. They evaluate business thinking, leadership potential, and clarity of purpose.

When technology mentions might work:

  • If the technology itself IS the story: “I was among the first engineers to implement [emerging tech] at scale in India”
  • If it’s directly relevant to your MBA goals: “My expertise in AI/ML is why I’m targeting product roles at AI-first companies”

What to focus on instead:

  • Business problems you solved
  • Revenue/cost impact you created
  • Teams you led and decisions you made
  • Client relationships you managed

The technology is the HOW. Your SOP should focus on the WHAT (impact) and WHY (motivation).

IIM-B values diversityβ€”they don’t prefer any single background. While they’re located in India’s tech capital and have strong tech connections, this doesn’t mean preference for IT engineers. In fact, it may mean higher standards for IT profiles.

What IIM-B looks for in IT candidates:

  • Business thinking: Can you translate tech work to business impact?
  • Product mindset: Do you think like a builder, not just a coder?
  • Leadership: Have you influenced beyond your individual contributor role?
  • Specificity: Do you know exactly what you want post-MBA?

The “70% engineer problem” means generic IT profiles face tough competition. IIM-B admits IT engineers who demonstrate exceptional business acumen or unique perspectivesβ€”not those who just have good CAT scores and standard IT experience.

The desire is validβ€”but that exact phrase is death for your SOP. The problem isn’t the goal; it’s the generic articulation. You need to express the same desire with more precision and self-awareness.

Replace “transition from technical to management” with:

  • “I can optimize systems I’m handed, but I can’t influence which systems get built”
  • “I’ve led delivery teams but never built a product roadmap”
  • “I’ve improved efficiency metrics but never defined which metrics matter”
  • “I’ve presented to clients but never negotiated a contract”

The contrast structure (“I can do X but can’t do Y”) shows the same transition desire but with specificity that proves you’ve thought deeply about it. Generic phrases suggest you haven’t reflected; specific gaps show mature self-awareness.

Noβ€”especially not for IT engineers who already face the “generic profile” challenge. Using the same SOP for all schools compounds the problem. Each IIM must see why their specific offerings match your specific gaps.

What to customize:

  • IIM-B: Digital Business concentration, NSRCEL, Prof. Rahul De’s IT transformation work
  • IIM-A: Leadership development, CIIE entrepreneurship, social impact initiatives
  • IIM-C: Analytics and finance strengths, structured problem-solving focus
  • ISB: Specific electives, tech alumni network (Google, Amazon placements)

What can remain similar:

  • Your opening story and business impact metrics
  • The capability gap insight (contrast structure)
  • Your post-MBA goal (if consistent across applications)

As an IT engineer, you already face differentiation challenges. Generic school research makes it worse.

🎯
Need Personalized Help With Your SOP?
Every IT engineer’s story is uniqueβ€”but finding that uniqueness requires expert guidance. Get help translating technical work into business impact, crafting memorable openings, and standing out from 70% of the applicant pool.

How to Write an Effective SOP for IT Engineer Applying to IIM

Writing an SOP for IT engineer applying to IIM requires a fundamentally different approach than standard application writing. You’re not just proving you’re qualifiedβ€”you’re proving you’re different from the 70% of applicants who share your background.

The Psychology Behind the IT Engineer Challenge

Admissions committees at IIMs have read thousands of SOPs from software engineers at Infosys, TCS, Wipro, and Cognizant. They’ve seen every variation of “Java developer wants to transition to management.” When they see another IT engineer SOP, they’re subconsciously expecting the same narrativeβ€”which means you must break the pattern immediately.

Your SOP for IT engineer applying to IIM must do three things in the first 50 words: (1) grab attention with a specific story, (2) demonstrate business thinking, and (3) signal that this isn’t another “transition to management” application. The Hall of Fame SOP does this with a Diwali payment gateway crisisβ€”immediately memorable and business-focused.

The “Business Translation” Framework

When writing your SOP for IT engineer applying to IIM, follow this structure:

  • Paragraph 1: A specific story with business stakesβ€”not tech stack, not resume summary
  • Paragraph 2: Business impact metrics (revenue, cost, efficiency in β‚Ή or $)
  • Paragraph 3: Precise capability gaps using contrast structure (“can do X, can’t do Y”)
  • Paragraph 4: School-specific research with faculty names and program connections
  • Paragraph 5: Specific career path where tech background is an asset (not abandoned)

Common Mistakes That Guarantee Rejection

Avoid these patterns that appear in the Hall of Shame SOP:

  • Opening with name + company + years of experience
  • Listing technologies: Java, Python, AWS, microservices
  • Using “transition from technical role to management”
  • Claiming “analytical mindset” without proving it through story
  • Generic school research: “excellent faculty and alumni network”
  • Split career goals: “product management or consulting”

What Metrics Should You Include?

Strong SOPs from IT engineers translate technical work to business impact:

  • Revenue metrics: “Enabled $2.4M additional annual revenue”
  • Cost metrics: “Reduced operational costs by β‚Ή45L annually”
  • Efficiency metrics: “Improved throughput by 40%”
  • Scale metrics: “Handled 12,000 transactions per hour”
  • Time metrics: “Reduced deployment time from 3 days to 4 hours”

The key principle: convert code metrics to money metrics. “Reduced latency by 40%” means nothing to MBA admissions. “Enabled $2.4M additional revenue” speaks their language.

Final Thought

Your IT background is an asset, not a liabilityβ€”but only if presented correctly. A well-crafted SOP for IT engineer applying to IIM doesn’t hide or minimize your technical work. It translates that work into business impact, shows specific capability gaps, and demonstrates a clear path where technical depth creates competitive advantage. The difference between rejection and admission isn’t your profileβ€”it’s your ability to make that profile memorable. And now you have the playbook.

Final Checklist: Before You Submit

SOP Self-Review Checklist 0 of 10 complete
  • Opening contains a specific story with business stakes (NOT name, company, or tech stack)
  • No technology name-dropping (Java, Python, AWS, microservices)
  • At least 2 business impact metrics (β‚Ή or $ revenue, cost savings, efficiency gains)
  • NO “transition from technical role to management” or similar phrases
  • Capability gaps articulated using contrast structure (“I can X but can’t Y”)
  • School research includes specific faculty AND their research relevance
  • Career goal is ONE clear path (not “PM or consulting”)
  • Post-MBA goal leverages tech background (companies where it’s an asset)
  • Word count is at least 80% of limit (don’t waste opportunity)
  • Read the first 50 words aloudβ€”would it grab attention in a stack of 1000 IT engineer SOPs?
Prashant Chadha
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Founder, WordPandit & The Learning Inc Network

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