What You’ll Learn
- Why IIM Ahmedabad WAT Is Different
- WAT Topics for IIM: Understanding the AWT Format
- WAT Topics for IIM 2024: Actual Questions Asked
- Practice WAT Topics for IIM Calls: 30+ Case Scenarios
- IIM WAT Topics 2024 with Sample Outlines
- WAT Topics Asked in IIM Interviews 2024
- GD vs WAT Importance in IIM Admissions
- GD Topics Asked in IIM Interviews
- WAT Abstract Topics: IIM-A vs Other IIMs
- IIM-A vs Other IIMs: Format Comparison
- Before & After: AWT Transformations
- 4-Week IIM-A AWT Practice Plan
- Self-Assessment: AWT Readiness
- Key Takeaways
Why IIM Ahmedabad WAT Is Different
IIM Ahmedabad doesn’t conduct a WAT. It conducts an AWT—Analytical Writing Test. This distinction isn’t semantic; it’s fundamental to your preparation strategy.
While other IIMs ask opinion-based questions like “Is higher education overrated?” or abstract topics like “The sound of silence,” IIM-A presents business cases requiring structured analysis and clear recommendations. You’re not being tested on your opinions. You’re being tested on your analytical ability—how you break down problems, weigh trade-offs, and make defensible decisions.
The extra 10 minutes (compared to IIM-B’s 20 minutes) isn’t a luxury—it’s a requirement. Case-based analysis demands more structured thinking, and IIM-A expects you to use that time for proper framework application, not just faster writing.
If you prepare for IIM-A using traditional WAT approaches (opinion essays, abstract interpretations), you will underperform. AWT requires: Problem statement → Structured analysis → Clear recommendation → Justification. Practice this framework, not general essay writing.
WAT Topics for IIM: Understanding the AWT Format
The AWT format at IIM Ahmedabad follows a predictable structure. Understanding this structure lets you prepare frameworks in advance rather than inventing approaches under pressure.
AWT Topic Structure
Example: “A tech startup with 18 months runway, 50 employees, and declining user growth…”
Example: “Should they (a) pivot to profitability, (b) raise another round, or (c) explore acquisition?”
Example: “Justify your recommendation with consideration for stakeholder impact.”
Example: “While Option B has merit because…, the current market conditions make Option C more viable because…”
IIM-A AWT Response Framework
| Section | Content | Words |
|---|---|---|
| Problem Restatement | Identify the core dilemma in your own words | 40-50 |
| Option Analysis | Evaluate each option’s pros/cons with scenario data | 120-150 |
| Recommendation | Clear choice with primary justification | 60-70 |
| Implementation Note | How to execute, risks to mitigate | 40-50 |
| Total | Complete structured response | 300-350 |
WAT Topics for IIM 2024: Actual Questions Asked
These are verified AWT topics from IIM Ahmedabad’s 2024-25 admission cycle, collected from PaGaLGuY, InsideIIM, and direct candidate feedback.
Verified IIM-A AWT Topics (2024-25)
Task: “Analyze whether the problem is compensation, culture, or career growth. Recommend solutions.”
Key Insight: Don’t just pick one—the best answers recognize these factors are interconnected.
Task: “Should they: (a) pivot to profitability, (b) raise another funding round, or (c) explore acquisition? Justify your recommendation.”
Key Insight: Consider market conditions (funding winter), team morale, and founder goals.
Task: “Should they maintain global pricing, match Indian pricing, or create a differentiated India-specific product?”
Key Insight: Consider brand positioning, segment targeting, and long-term market development.
Task: “Analyze the quick commerce vs profitability trade-off. Make a recommendation for the company’s strategy.”
Key Insight: Consider capital requirements, competitive dynamics, and customer segment differences.
IIM-A AWT topics consistently test: (1) Resource allocation under constraints, (2) Strategic trade-offs with no clear “right” answer, (3) Stakeholder balancing, (4) Growth vs sustainability decisions. Practice these four archetypes, and you’ll be prepared for 80% of possible topics.
Practice WAT Topics for IIM Calls: 30+ Case Scenarios
These practice scenarios mirror IIM-A’s AWT format. Use them for timed practice (30 minutes each) with the Problem → Analysis → Recommendation → Justification framework.
Strategy & Growth Decisions (10 Topics)
- Market Entry: A successful Bangalore startup is deciding between expanding to Mumbai (larger market, more competition) or Chennai (smaller market, first-mover advantage). Analyze and recommend.
- Product Line Extension: A premium coffee brand is considering launching an instant coffee variant. Risk of brand dilution vs. revenue opportunity. Recommend with justification.
- M&A Decision: A profitable mid-size IT company receives acquisition offer at 2x revenue. Founders are 45, company has strong growth trajectory. Accept, reject, or negotiate?
- Diversification: A successful coaching institute for CAT is considering entering UPSC preparation. Synergies vs. focus dilution. Analyze and recommend.
- Channel Strategy: A D2C brand with 80% online sales is considering opening physical stores. Customer acquisition cost online is rising 25% YoY. Analyze the trade-off.
- International Expansion: An Indian SaaS company has 40% revenue from US clients. Should they open a US office, hire remote US team, or continue operating from India?
- Platform vs. Product: A successful product company receives investor pressure to become a platform. Platform economics are attractive but execution is risky. Recommend strategy.
- Price War Response: A market leader faces aggressive pricing from a well-funded competitor. Match prices (margin hit), differentiate (marketing cost), or ignore (market share risk)?
- Technology Investment: A traditional manufacturing company is deciding between incremental automation (lower cost, lower impact) or full digital transformation (high cost, high risk, high potential).
- Exit Strategy: A first-generation entrepreneur with a ₹100 crore revenue company is planning succession. Sell to PE, bring professional management, or groom family successor?
Operations & HR Decisions (10 Topics)
- Remote Work Policy: Post-COVID, a company must decide: return to office (culture concerns), stay remote (productivity questions), or hybrid (complexity). Analyze trade-offs.
- Outsourcing Decision: A company’s IT costs are 15% of revenue. Outsourcing could reduce this to 10% but risks quality and control. Recommend with analysis.
- Compensation Restructuring: A startup wants to shift from fixed salaries to higher variable pay. Employee pushback expected. How should they implement this change?
- Supply Chain Resilience: A company sources 70% from a single Chinese supplier. Diversification adds 8% cost but reduces risk. In current geopolitical context, what should they do?
- Talent Acquisition: A company needs 50 engineers. Option A: Hire experienced at ₹30L/year. Option B: Hire freshers at ₹8L, invest in training. 2-year horizon. Recommend.
- Quality vs. Speed: A food delivery company faces complaints about delivery time. Reducing time requires more riders (cost) or accepting quality trade-offs. Analyze.
- Unionization Response: Workers at a manufacturing plant are organizing. Management can fight, accommodate, or proactively address concerns. Recommend approach.
- Layoff Decision: A company must cut 15% headcount due to market downturn. LIFO vs. performance-based vs. voluntary separation package. Analyze each approach.
- Gig vs. Permanent: A logistics company relies on gig workers. New labor laws may require converting them to permanent employees. Comply early, wait and watch, or lobby?
- Office Space: A 500-person company with 40% hybrid workers has a 5-year lease expiring. Renew full space, downsize 40%, or shift to flexible coworking? Analyze.
Ethics & Stakeholder Decisions (10 Topics)
- Whistleblower Dilemma: An employee discovers financial irregularities by the CFO. Report internally (career risk), report to board (escalation), or report externally (company reputation)?
- Data Monetization: A health app has valuable user data. A pharma company offers significant payment for anonymized data. Analyze privacy vs. revenue trade-off.
- Environmental Compliance: A factory can comply with new pollution norms by investing ₹50 crore or paying ₹2 crore annual fines. What should they do?
- Product Safety: A car manufacturer discovers a defect affecting 0.01% of vehicles. Recall cost: ₹500 crore. Estimated accidents: 50 over 5 years. Analyze the decision.
- Competitive Intelligence: A sales team has opportunity to hire competitor’s disgruntled employee who has client list. Legal but ethically gray. Proceed or decline?
- Community Impact: A new factory will create 500 jobs but displace 200 farming families. Analyze stakeholder perspectives and recommend approach.
- Influencer Partnership: A children’s brand is offered partnership with a popular influencer whose content is sometimes controversial. Revenue opportunity vs. brand risk.
- AI Hiring: An AI-based hiring tool shows 40% better prediction but has potential bias issues. Deploy with monitoring, delay for fixes, or abandon the tool?
- Supplier Ethics: A key supplier (30% of input) is found using child labor. Alternatives exist but at 20% higher cost. How should the company respond?
- Crisis Communication: A data breach affecting 10,000 customers has occurred. Immediate disclosure (trust, legal exposure) vs. fix first (time to remedy, cover-up risk)?
IIM WAT Topics 2024 with Sample Outlines
Sample outlines show how to structure your 30-minute AWT response. These aren’t templates to memorize—they’re thinking frameworks to internalize.
Sample Outline 1: The Attrition Crisis
Problem Restatement (40 words):
30% tech attrition = 3x industry average. Three diagnoses (compensation, culture, career) are likely all partially correct. The question is: which factor has highest leverage for intervention, given limited resources?
Option Analysis (120 words):
Compensation: If below market, easy fix but expensive. Data needed: benchmark against FAANG/startups, not industry average. Risk: competitors can match.
Culture: Harder to measure, harder to fix. Look for signals: Glassdoor reviews, exit interview patterns, tenure of leavers. Takes 12-18 months to shift.
Career Growth: Most common in tech. If senior roles are blocked by long-tenured leaders, no compensation can fix this. Check: promotion rates, new role creation, learning budgets.
Recommendation (60 words):
Sequence the interventions: immediate (compensation adjustment if below market), medium-term (career ladders, rotation programs), long-term (culture). The 30% attrition suggests systemic issues—single-factor fixes rarely work. Start with data: exit interview analysis to identify actual driver before spending on any solution.
Implementation (50 words):
Phase 1 (Month 1): Exit interview audit, compensation benchmarking. Phase 2 (Month 2-3): Address highest-leverage factor. Phase 3 (Month 4+): Monitor leading indicators (engagement scores, internal application rates) before attrition actually changes.
Sample Outline 2: The Startup Runway Decision
Problem Restatement (45 words):
18-month runway with improving unit economics but slowing user growth presents a classic startup dilemma: pursue growth (burning cash) or pursue profitability (limiting scale). The decision depends on market timing, founder goals, and team morale factors not specified in the scenario.
Option Analysis (130 words):
Option A (Pivot to Profitability): Viable because unit economics are improving. Requires headcount cuts (morale risk), slower growth (market share risk). Pro: control over destiny. Con: may never reach scale.
Option B (Raise Another Round): Challenging in current funding winter. Likely down round = founder dilution, team demoralization. Pro: more runway. Con: sets up for same decision in 24 months.
Option C (Explore Acquisition): Prudent to explore regardless. 18 months is enough time for M&A process. Pro: liquidity for team. Con: founders may need to stay through earn-out.
Recommendation (70 words):
Recommend Option A (profitability) with Option C (acquisition exploration) running parallel. Don’t pursue Option B unless A fails. Rationale: Profitable companies have better acquisition valuations and more negotiating leverage. Running acquisition conversations while cutting costs creates urgency that helps both tracks.
Implementation (55 words):
Month 1: Identify path to profitability (typically 20-30% cost cuts). Month 2-3: Execute while quietly engaging 2-3 strategic acquirers. Month 4-6: Evaluate acquisition interest. If strong, proceed. If weak, company is now profitable and sustainable. This preserves optionality.
WAT Topics Asked in IIM Interviews 2024
Beyond AWT, IIM Ahmedabad’s Personal Interview may reference your written response or ask related analytical questions. These are verified PI follow-ups and standalone analytical questions from 2024.
AWT-PI Connection at IIM-A
Unlike XLRI and SPJIMR (where PI panelists often read and ask about your WAT), IIM-A typically scores AWT separately. However, you should still be prepared to defend any position you took—consistency matters if it does come up.
Standalone Analytical Questions in PI (2024)
What They Test: Current affairs awareness, strategic thinking, ability to prioritize under pressure.
What They Test: Structured thinking, comfort with ambiguity, ability to make reasonable assumptions.
What They Test: Values, ability to navigate gray areas, understanding of systemic issues.
What They Test: Business model understanding, unit economics thinking, market structure analysis.
How to Prepare for Analytical PI Questions
- Practice case-style questions out loud with a mentor
- Follow business news actively (not just headlines)
- Develop 2-3 frameworks you can apply to any business question
- Admit what you don’t know, then structure what you do know
- Connect questions to your work experience where possible
- Memorize “correct” answers to business questions
- Pretend to know about companies/industries you don’t
- Give one-word answers without structure or reasoning
- Avoid taking a position (“it depends” without explanation)
- Panic if you don’t know—use frameworks to think through
GD vs WAT Importance in IIM Admissions
Many candidates ask: “Should I focus more on GD or WAT?” The answer depends on the school, but understanding the relative weightages helps you allocate preparation time efficiently.
IIM-A Admission Weightage (2024-25)
| Component | Weightage | Implication |
|---|---|---|
| CAT Score | 25-30% | Already done—can’t change this |
| Academic Record | 20-25% | Already done—can’t change this |
| Work Experience | 10-15% | Already done—can’t change this |
| AWT (Written Test) | 10% | Controllable—prepare intensively |
| Personal Interview | 25-30% | Controllable—prepare intensively |
| Diversity/Gender | 5-10% | Can’t change this |
GD vs WAT: Key Differences
| Aspect | Group Discussion | WAT/AWT |
|---|---|---|
| Control Level | Low—depends on group dynamics | High—entirely your output |
| Luck Factor | High—rowdy group can sink you | Low—same conditions for all |
| Preparation ROI | Moderate—skills help but situational | High—practice directly improves output |
| Recovery from Error | Difficult—others may amplify mistakes | Possible—can revise during review time |
| IIM-A Usage | Sometimes used (varies by year) | Always used (AWT is standard) |
A 10% weightage for AWT might seem small, but consider: the top 500 candidates for ~400 seats are separated by fractions of a percent. Moving from 5/10 to 8/10 on AWT could be the difference between waitlist and admit. Don’t underestimate the AWT’s impact on borderline cases.
GD Topics Asked in IIM Interviews
While IIM-A varies its use of GD year-to-year, other IIMs consistently include GD in their selection process. Here are verified GD topics from 2024 interviews across top IIMs.
Verified GD Topics (2024)
Policy & Economics GD Topics (IIM-B, IIM-C, 2024)
- “Should India have a Presidential system?”
- “Is economic growth compatible with environmental sustainability?”
- “Should India adopt a population control policy?”
- “One Nation One Election: Good or bad for democracy?”
- “Is UBI (Universal Basic Income) viable for India?”
- “Should voting be made compulsory in India?”
- “Is the Indian judiciary too activist?”
- “Privatization of PSUs: Necessary or hasty?”
Business & Technology GD Topics (IIM-A, IIM-B, 2024)
- “Is social media a threat to democracy?”
- “Remote work: Temporary trend or permanent shift?”
- “AI will create more jobs than it destroys—agree or disagree?”
- “Is the startup ecosystem in a bubble?”
- “Should tech giants be broken up?”
- “Cryptocurrency: Future of money or speculative bubble?”
- “Is data the new oil—or the new toxic waste?”
- “Quick commerce: Innovation or urban indulgence?”
Social & Ethics GD Topics (XLRI, SPJIMR, 2024)
- “Can business be a force for good?”
- “Is profit compatible with purpose?”
- “The gig economy: Opportunity or exploitation?”
- “Is meritocracy a myth?”
- “Technology connects but isolates—discuss”
- “Should companies take political stands?”
- “Mental health in competitive environments”
- “Work-life balance: Myth or achievable?”
GD Success Strategies
WAT Abstract Topics: IIM-A vs Other IIMs
IIM Ahmedabad rarely uses abstract topics—that’s the domain of IIM Lucknow and IIM Kozhikode. Understanding this distinction helps you calibrate your preparation.
Abstract Topic Distribution by School
| IIM | Abstract % | Topic Style |
|---|---|---|
| IIM Kozhikode | 90%+ Abstract | “Blue is better than Yellow,” “The space between words” |
| IIM Lucknow | 70-80% Abstract | “The sound of silence,” “Black and white in a colorful world” |
| IIM Calcutta | 50% Opinion-based | “Is higher education overrated?” “Technology connects but isolates” |
| IIM Bangalore | 60% Policy-based | “Should India have a Presidential system?” |
| IIM Ahmedabad | 0% Abstract (Case-based) | Business scenarios with decision requirements |
If You Have IIM-A + IIM-L/K Calls
Many candidates receive calls from multiple IIMs with different WAT styles. Here’s how to prepare for both:
Sample Abstract Topics (For Multi-School Prep)
IIM-A vs Other IIMs: Format Comparison
This comprehensive comparison helps you adjust your preparation for each school’s WAT style.
| School | Time | Words | Weightage | Style | Key Focus |
|---|---|---|---|---|---|
| IIM-A | 30 min | 300-350 | 10% | Case-based (AWT) | Analytical reasoning, recommendations |
| IIM-B | 20 min | 250-300 | 15% (Highest) | Policy/Current Affairs | Grammar STRICT, logical consistency |
| IIM-C | 15-20 min | 250 | 10% | Opinion-based | Strong stance, intellectual rigor |
| IIM-L | 15 min | 200-250 | 10% | Abstract | Metaphors, unique interpretation |
| IIM-K | 20 min | 250-300 | 10% | HIGHLY Abstract | Creativity, original thinking |
| IIM-I | 10 min (Fastest) | 200 | 10% | Current Affairs | Speed, quick thinking |
| XLRI | 20 min | 250-300 | 12% | Ethics-focused | Values, social responsibility |
Before & After: AWT Transformations
These transformations show how to convert a mediocre AWT response into a high-scoring one. Study the specific changes, not just the overall improvement.
Transformation: The Attrition Crisis
I believe the problem is compensation. In today’s competitive market, tech employees expect high salaries. If the company is not paying market rates, people will leave for better opportunities.
Picks one option without analyzing others. No data from scenario.The company should do a salary survey and increase compensation to match market rates. This will solve the attrition problem.
“This will solve” is overconfident. Ignores other factors.Additionally, they can offer better benefits like work from home and gym memberships. These things matter a lot to young employees.
Generic suggestions without connecting to the specific scenario.In conclusion, compensation is the main issue and fixing it will help the company retain its tech talent.
Conclusion just restates opening. No nuance.30% attrition—triple the industry average—signals systemic failure, not a single root cause. The HR/CTO/CEO diagnosis disagreement suggests they’re each seeing the elephant from different angles. The question isn’t which factor is “the” cause, but which has highest intervention leverage.
Reframes the problem. Recognizes complexity.Compensation is easiest to benchmark but hardest to sustain as a differentiator—competitors can match raises. Culture issues typically surface in Glassdoor reviews and exit interview patterns—data the company has but the prompt doesn’t share. Career growth is the most common tech attrition driver: when senior roles are blocked by long-tenured leaders, no compensation compensates.
Analyzes each factor with specific reasoning.My recommendation: sequence interventions by time-to-impact. Immediate: audit compensation against FAANG/unicorn benchmarks (not industry average). Medium-term: create visible career ladders and rotation programs. Long-term: culture shifts that take 12-18 months to manifest.
Doesn’t pick one—sequences all three with timeframes.Critical first step: analyze the 30% who left. Were they top performers or average? Did they leave for competitors or different industries? The answer determines whether this is a poaching problem or a push-out problem—fundamentally different solutions.
Adds dimension not in the original question.4-Week IIM-A AWT Practice Plan
This plan specifically targets IIM-A’s case-based AWT format. If you have calls from other IIMs, supplement with abstract/opinion practice using the topics in earlier sections.
- Learn Problem → Analysis → Recommendation → Implementation structure
- Practice 3 untimed case outlines (focus on structure)
- Read 5 sample high-scoring AWT essays
- 2 timed practice essays (30 min each)
Focus: Structure over content. Get the framework automatic.
- 5 timed strategy/growth case essays
- Focus on trade-off analysis and quantification
- Practice challenging false dichotomies
- Self-evaluate using rubric
Focus: Strategic reasoning, market/competition analysis.
- 3 operations/HR case essays
- 3 ethics/stakeholder case essays
- Practice implementation recommendations
- Get mentor feedback on 2 essays
Focus: Stakeholder analysis, ethical reasoning, practical implementation.
- 5 full simulations (AWT + PI mock)
- Practice defending AWT positions verbally
- Review all 20 essays, identify patterns
- Day before: 2 light practice essays
Focus: Integration with PI, confidence building, peak performance timing.
-
Problem restated in my own words (not copied from prompt)
-
All given options analyzed with pros/cons
-
Clear recommendation stated (not “it depends” without direction)
-
Recommendation includes implementation considerations
-
Scenario data/constraints referenced in analysis
-
Trade-offs acknowledged (not just pros of chosen option)
-
Actionable verbs throughout (Verb Test passed)
-
Word count within 300-350 range
-
Completed within 30 minutes (including 3-min review)
-
Contains at least one insight not obvious from the prompt
Self-Assessment: AWT Readiness
Rate yourself honestly on each dimension. This assessment identifies gaps specific to IIM-A’s case-based format.
Key Takeaways
-
1IIM-A Does AWT, Not WATThe Analytical Writing Test uses case-based prompts requiring structured analysis, not opinion essays. If you prepare using traditional WAT approaches, you’ll underperform. Practice the Problem → Analysis → Recommendation → Implementation framework until it’s automatic.
-
2Challenge the False DichotomyWhen given Option A, B, or C—look for Option D. The best AWT responses don’t just pick from given choices; they reframe the problem, sequence interventions, or identify hidden constraints. This is what separates 7/10 from 9/10.
-
310% Weightage Matters at the MarginThe top 500 candidates for ~400 seats are separated by fractions of a percent. Moving from 5/10 to 8/10 on AWT could be the difference between waitlist and admit. The controllable portion (AWT + PI) is 35-40% of your score. Invest preparation time accordingly.
-
4Use the 30 Minutes WiselyIIM-A gives you the longest WAT time (30 minutes) because case analysis requires it. Allocate: 3 minutes planning, 24 minutes writing, 3 minutes review. The planning phase is where most candidates underinvest—and where top scorers gain their advantage.
-
5Prepare for Multi-Format if Multiple CallsIf you have IIM-A + IIM-L/K calls, allocate 60% practice to your priority school’s format. Core skills (clear thinking, time management) transfer, but topic types differ dramatically. Do format-specific practice the day before each interview.